In “Luca: Seeing Red,” Ferrari’s former president Luca di Montezemolo opens the doors to a life that never ran on empty—and to a legend on wheels.
Ferrari’s legendary former president Luca di Montezemolo is back with a spectacular project. In the new documentary “Luca: Seeing Red,” the 78-year-old tells his incredible life story. A life, as he himself says, “at the limit and at full throttle.”
The film highlights the glorious as well as turbulent times of the Ferrari legend, from the golden age with Niki Lauda to the dominance of Michael Schumacher. It was directed by Manish Pandey, who was also responsible for the acclaimed Ayrton Senna film. Presenter Chris Harris guides the audience through the fascinating world of the Cavallino Rampante. The production was handled by industry giant Fremantle, which is organizing the world premiere in Cannes.
“I have lived my life at full speed, and this film captures that spirit perfectly—against the breathtaking backdrop of Italy,” Montezemolo told Variety magazine. “It’s a story about passion, perseverance, and the relentless pursuit of perfection—values that have shaped Ferrari and will hopefully inspire others.” Montezemolo continued: “From the highs of the world championships to the moments that pushed me to my limits, ‘Seeing Red’ shows not only my journey, but also the extraordinary people and moments that shaped it. I am proud to share this story with the world.”
Mark Reynolds of Fremantle also speaks of a work about “innovation, leadership, and legacy—topics that move people all over the world.” He says the production combines “artistry, authenticity, and global appeal” and represents “storytelling at its highest level.”
Writer and producer Manish Pandey promises an emotional experience: “We are delighted to bring Luca di Montezemolo’s extraordinary story to a global audience. It is about passion, resilience, and the relentless pursuit of perfection—values that have defined Ferrari for decades. ‘Luca: Seeing Red’ is a visually stunning and deeply emotional journey through one of the most iconic brands in world history.”
