Deutsche Telekom remains the DBB’s media partner. This means that many international games featuring the German men’s and women’s national teams will continue to be broadcast live and free of charge on MagentaSport and MagentaTV in the coming years.
As the DBB and Telekom jointly announced on Wednesday, the partnership has been extended for another four years, through the end of 2029. The partnership primarily covers friendly and exhibition games featuring the two senior national teams, as well as the DBB Super Cup. The international games covered by the agreement will be broadcast free of charge to all viewers. For games held in Germany, MagentaSport will broadcast live directly from the respective arena.
“Deutsche Telekom and MagentaTV have been incredibly important partners for German basketball for many years,” explained DBB President Ingo Weiss. The collaboration has played a key role in making the sport accessible to a wider audience and in fostering enthusiasm for basketball in Germany. The extension is therefore a “strong signal for German basketball.”
Dorothea Jacob, head of content at MagentaTV, also described the partnership’s eight years to date as a success. Telekom and the DBB have jointly helped to increase the sport’s visibility and popularity.
However, the agreement encompasses more than just game broadcasts. Telekom is also granted exclusive behind-the-scenes access to the German men’s and women’s national teams before and during major tournaments. This is intended to generate additional content about the teams’ preparations, the team environment, and the daily lives of the players.
Telekom Already Holds FIBA Rights
Regardless of the DBB partnership, Telekom holds the pay-TV rights to major FIBA competitions through 2029. These include the men’s and women’s World and European Championships, Olympic qualifying tournaments, and several youth competitions. In addition, there are all EuroLeague games and EuroCup games featuring German teams.
However, the German games at the Women’s World Cup, which begins on September 4, will also be broadcast free of charge by ProSiebenSat.1. The broadcasting group holds the free-TV rights to the German national teams’ games at major FIBA tournaments through 2029.
