What started as a fan question became a symbol of Carlos Sainz’s first Williams podium—now it’s clear: the unicorn sticker will also be there in 2026
Formula 1 driver Carlos Sainz has confirmed that he will continue to compete with a unicorn sticker on his helmet in the 2026 season. In a video released by his team Williams, Sainz said: “The sticker has to stay.”
The unicorn sticker originated from a fan campaign: In the fall of 2025, Williams released a video in which Sainz and his teammate Alexander Albon answered fan questions. A young girl with a stuffed unicorn asked the Formula 1 drivers whether the unicorn should be called “Sparkles” or “Sprinkles” — and whether Sainz would wear a corresponding sticker on his helmet for the rest of the year.
Shortly afterwards, the moment arrived: at the Azerbaijan Grand Prix in Baku, Sainz raced with the unicorn sticker – and finished third in the race, his first podium for Williams.
Williams then picked up on the unicorn theme again and placed the sticker on the trophy for third place. Team boss James Vowles said: “I’m pretty sure Sparkles or Sprinkles had something to do with it. So I guess it’ll stay on for a while!” Sainz added: “Until the end of the year, for sure.” He kept his word—and will apparently stick with it for 2026.
The unicorn has its own merchandising collection
But there’s more to it than just a nice gesture: Williams has launched its own merchandising collection based on the unicorn design. Part of the proceeds will go to the girl and her family.
And the Williams unicorn is very popular with fans. One user suggested on social media: “Why not create a special unicorn-style design [for the car] – with the colors of the helmet.” Others suggested inviting the young girl to the Formula 1 paddock in 2026.
Either way, the unicorn is here to stay – at least for some fans. One wrote: “Sparkles is now just part of Carlos.” Another user jokingly commented: “Carlos Sainz has extended his contract with Sparkles for the 2026 season.”