Motorsport Network has secured the expertise of Formula E founder Alejandro Agag – what tasks and challenges the Spaniard will tackle
Motorsport Network, the world’s leading motorsport and automotive media company, has announced the appointment of renowned industry visionary and innovator Alejandro Agag as strategic advisor to the CEO.
Agag’s responsibilities will include providing strategic advice on global initiatives, business deals, brand positioning, market expansion, and corporate development. In addition, he will leverage his extensive network in motorsports, media, and investment to identify new opportunities and maximize enterprise value.
This appointment underscores Motorsport Network’s long-term growth strategy of driving commercial innovation and unlocking new potential in the global racing and media ecosystem. “Alejandro brings entrepreneurial vision and industry experience to our company,” said Gary Fegel, CEO and principal shareholder of Motorsport Network.
“His unique experience, insights, and enthusiasm will be a driving force as we accelerate our business in media, live experiences, and global partnerships.” Agag has built a remarkable career at the intersection of sports, media, and finance and is known for launching and scaling innovative racing projects.
Alejandro Agag brings extensive expertise
Beyond his pioneering work in sustainable motorsports, he has repeatedly transformed new ideas into global sports platforms, attracting major brands, investors, and a global audience. His expertise ranges from commercial rights marketing to brand communications and investor relations to strategic business deals across multiple industries.
“Racing today exists at the intersection of sport, technology, media, and business,” said Alejandro Agag. “Motorsport Network is perfectly positioned to thrive in this new era of innovation and fan engagement. I look forward to helping shape the next chapter of the company’s growth and success.”
Agag’s appointment comes at a time when Motorsport Network, under the leadership of CEO Werner Brell, is significantly expanding its global presence in digital and live experiences, audience analysis, and the motorsport economy. Recent initiatives include the Motorsport Network Global F1 Fan Survey, in collaboration with Formula 1, which provides insights into modern fan behavior and new audience trends.
The company has also launched the Autosport Business Exchange (ABX), a high-profile series of events promoting strategic discussion and innovation in the motorsport business. The next edition will take place on October 15 in New York.