At the Czech Republic Grand Prix, the manufacturers and MotoGP SEG announce the new commercial deal—it is being called a historic moment
As previously reported, the MotoGP Sports Entertainment Group (MotoGP SEG) and the five manufacturers competing in the Motorcycle World Championship have agreed on a new commercial framework agreement for the period from 2027 to 2031.
“Today is a landmark moment for MotoGP,” emphasizes Carmelo Ezpeleta, CEO of MotoGP SEG. “The commitment of the five manufacturers underscores not only the strength of the championship but also our shared ambition.”
“The focus is clearly on the future: expanding our global reach, further developing the sport, and tapping into new audiences worldwide.” Until now, the five manufacturers had individual contracts with the MotoGP promoter.
Now, for the first time, a joint agreement has been reached. Getting to this point involved one of the toughest power struggles. The manufacturers recognized the opportunity to put pressure on MotoGP SEG.
Ever since Liberty Media took over the promoter, the manufacturers have been trying to secure the best possible terms. The negotiations stalled several times and lasted over a year.
These tensions reached their peak at the Spanish Grand Prix in Jerez, when the majority of manufacturers boycotted a dinner. The main point of contention was, as is so often the case in such matters, financial in nature.
The manufacturers advocated for a percentage share of MotoGP revenues. This model already exists between Liberty Media and the Formula 1 teams. MotoGP SEG consistently insisted on a fixed amount.
However, the impasse was resolved over the past two weeks. Ultimately, all five manufacturers signed the contract. The satellite teams, with whom MotoGP SEG negotiated separately, did the same.
Manufacturers Commit to MotoGP’s Future
Although the commercial agreement was officially announced on the practice day of the Czech Grand Prix, some aspects remain unresolved, such as the specific advertising and marketing obligations each team must undertake.
In parallel with the negotiations with MotoGP SEG, the teams in the Manufacturers’ Association (MSMA) have agreed on the regulatory framework that will govern the same period.
“For the first time in MotoGP history, all manufacturers have reached a unanimous position on an agreement with MotoGP,” says MSMA Chairman Massimo Rivola, who is also Aprilia’s head of motorsports.
“This means that we all share the same vision for the future. Only by acting together can we take advantage of all the opportunities the global market has to offer.”
Gigi Dall’Igna (Ducati) agrees: “This agreement creates stability and a clear direction for the coming years. It establishes the environment in which manufacturers can continue to invest in technology, performance, and talent.”
“Although we compete fiercely against each other on the track, we are fully committed to securing a prosperous future.” The new 2027 technical regulations are intended to mark the beginning of a new era.
“Honda confirms,” says HRC President Koji Watanabe, “that our commitment to Grand Prix racing remains unchanged. We look forward to continuing to compete for many years to come.”
Yamaha shares this view: “It was a long and at times complex negotiation,” says Paolo Pavesio. “As MotoGP enters this new phase, we see a clear opportunity to further increase the championship’s relevance.”
KTM will also remain committed to the premier class for the next five years. “We’ve poured our heart and soul, passion, and hard work into our MotoGP project,” says Motorsport Director Pit Beirer.
“This new agreement gives us a solid foundation to continue improving, challenging ourselves, and fighting at the front against the best in the world.”