At the DTM finale, the ADAC used a huge hospitality area for the first time, almost identical to Cadillac’s at Le Mans: what’s the reason behind it and how much does the model cost?
It certainly caught some people’s attention: at the DTM season finale in Hockenheim, the ADAC surprised everyone with a huge new hospitality area that eclipses the previous model. The two-storey, black building was erected in the fan zone not far from the first corner – and offered a superb view of the racing action from the first floor.
“That’s the Cadillac hospitality suite from Le Mans,” says a motorsport expert in the DTM paddock. In fact, the hospitality facility – organised by the German company Eila – looks almost exactly like the paddock palace that the General Motors subsidiary had erected at the 24 Hours of Le Mans over the past two years.
However, the ADAC has not purchased the previous Cadillac hospitality facility. Instead, the Bayreuth-based company – which is also responsible for supplying Audi’s GT3 spare parts and managing the entire DTM fan zone – is offering a modular system that customers can customise.
How much the DTM version costs per day
It is the “Event Sphere Double” model, which – depending on the size requested – can be hired from 11,950 euros per day. It is designed for a maximum area of 5,000 square metres – and can accommodate up to 1,000 people.
Although the ADAC’s new DTM hospitality unit looks identical to the Cadillac model in terms of design, it is slightly smaller. Why did the ADAC introduce a new hospitality unit at the season finale in the first place?
This is because the previous model, which was also supplied by Eila and can likewise be extended or reduced in size as required, had reached its capacity limits. Even the largest version, which was used this year at the Norisring in Nuremberg, would no longer have been sufficient for the season finale.
Why didn’t the ADAC use the old DTM hospitality facility?
So the ADAC decided to use a larger model at Hockenheim to ensure it could accommodate all the guests. The new hospitality facility features a catering area and a buffet on both the ground floor and the first floor, as well as plenty of seating. And on each floor there was also a huge LED screen so that guests could follow the title decider.
In addition, the hospitality area also included separate rooms where meetings and media events took place, as well as a dedicated lounge. Cadillac had even set up dedicated bedrooms for the drivers on the first floor so that they could rest during breaks in the race.
However, a return to circuits such as the Norisring and, in particular, the 2027 season finale at Hockenheim is certainly conceivable.